What’s the best way to get my website to the top of search engines?

You have two main areas for consideration. ONSITE SEO and OFFSITE SEO. The best way to get started, is to work with your onsite SEO. This includes relevant keywords, Site title and description, trust, competition and relevant content and a whole world of other considerations. Off-site SEO includes advertising, links pointing back to your site from trusted sources and social networking, to mention a few. This will help with your search engine ranking and positioning when users type in relevant keywords to look for services or products to browse through.

I keep hearing about meta-data?

Meta-data is very important when launching your website. Make sure you get this right. You need to think about who you are targeting and where you are trying to position yourself in the search results. Here is a sample of targeted site titles and descriptions to get you thinking about what you want to achieve. The most important meta data is the site title and the description.

SITE TITLES ANAYLIS

Ideas for targeting local search terms for business.

Bishops Plastic recycling centre | Nottingham
Designer Threads | Peterborough
Clockworks | Manchester
Carpets Direct | London

As you can see from the site title, this strategy will help you only target local people and trade for information being presented in search results.

Ideas to target national or global search terms for business.

365 Diamonds | Diamond Jewellery
Green Fingers | Garden Supplies
Whistle Ltd | Road Bikes
The Smiling Clown | Fancy Dress

These examples will give you a good indication on how to get your site title perfect for search optimisation.

Site Description

Your site description (meta description) should be a maximum of 150 characters as search engines such as Google will only look at this first. Make sure you add the keywords in again. A sample of a site description could be:

Whistle Ltd specialise in carbon fibre / alloy road bikes made for a light and firm ride. 0% finance on all ranges.

This description will target a global audience and work well with the title example above.

Can I learn SEO myself and make the changes on my website?

Yes! of course you can. This is highly recommended and there is a wealth of free information online. The learning curve will take a little while to understand but there is no complexity to it at all.

Some Tips:

1. If you are using a free website design platform like Weebly, please think about making your website user-friendly and easy to navigate around. The main navigation of the site is important. Think about keywords that you want to be found under.

2. If you are using an e-commerce platform, make sure your descriptions and site titles are unique and relevant.

3. A good web designer and developer team will think about SEO in all elements of the pages. They should give you a list of things to check off.

4. Content is king – make sure to have a blog with loads of unique content that is relevant to your website. You could even use an indirect marketing idea that drives traffic to your website.

Does my content have to be relevant?

If someone enters a search on diamond rings on Google for example, links to relevant websites will be shown in the results. A search engine will show high quality and relevant pages to match the user’s query. If you are selling diamond rings but your site makes no reference to that key search word, then of course, you won’t be shown in the search results. You can improve your website ranking by using keywords throughout your website.

I need some links pointing back to my website.

The quickest way get some links pointing back to your website is by setting up some social media feeds, like Twitter. Social media sites give you the option to point a link back directly to your website. Once you start posting content via your social media feeds, it allows your followers to engage. They can share, comment and click on links back to your website. This type of networking can increase your sites authority and makes you become trustworthy with your reader base. The long term benefits of this will increase your search ranking results

Do I need a keyword strategy?

There are a few exciting ways to determine what keywords are being searched by users in search engines. Never assume that people may be searching for a product, service or information regarding a particular keyword. Do the research first and then think about a marketing strategy that will target users. A great tool is Google trends https://www.google.com/trends/

Pop in the keyword you want to research – press return on your keyboard. Scroll down to related searches. This will show you if the word is being searched and where abouts in the world. Now click on the little tab button RISING. This will show you relevant search terms you can target that are rising.

Another keyword strategy is to think in the sense of:

  • Business relevance
  • How specific
  • Competition

How is your content going to fit in, or more importantly, how will your keywords outmanoeuvre the competition?

Google AdWords also offer a keyword planner that can be used to target advertising slots. Websites offer space for targeted ads. This can bring in traffic to your site but you will have to pay for it.

https://adwords.google.com/KeywordPlanner

I was sent an email by an SEO company guaranteeing me page 1 listing.

This is just simply ridiculous. No page 1 results in search engines are guaranteed. Especially if you take the Organic future proof route. The only way to get on page 1 for a search result over night is to simply pay for it. Google and Bing offer Ad slots known as pay per click on the top of each page and in the sidebar. Page 1 is possible organically but expect to put in a lot of hard work in.

Think of SEO as a long term goal, Once you build a website, think of this as step 1. The whole build it and they will come, just doesn’t cut it anymore. If you are looking for good developers and designers that think about SEO while building your website please visit www.lionsorbet.com

Good Luck!

Discover Lionsorbet

Lionsorbet is a team of talented designers, creatives and artists that work hard to understand your business. We provide insightful & compelling solutions to enhance your products, services and brand.